ago, and for the first time in one issue we can report on 
     couture collections in five countries.

     The advantages of such ad copy as high-grade ore in the 
lab of the media analyst can be recognized only by those 
trained in the language of vision and of the plastic arts in 
general. The copy writer has to be a strip-tease artist who has 
entire empathy with the immediate state of mind of the 
audience. Such, indeed, is also the aptitude of the popular 
novelist or song writer. It follows that any widely accepted 
writer or entertainer embodies and reveals a current set of 
attitudes that can be verbalized by the analyst. “Do you read 
me, Mac?” But were the words of the Vogue  writer to be 
considered merely on literary or editorial grounds, their meaning 
would be missed, just as the copy in a pictorial ad is not to be 
considered as literary statement but as mime of the